Coming up as one of the most preferred lair of regalia forIndians, Diamond Jewellery hawk has observed a enormous node recently. It washowever marked some uncommonly remarkable trends
Diamond Jewellery Market Trends
Coming up as one of the most preferred hole of treasure forIndians, Diamond Jewellery doorstep has seen a vast knot recently It washowever striking some remarkably exceptional trends.
The June-July term is usually a non-performing name for jewellerymarket in India. Since performance of jewels markets in India are decidedmuch by fresh factors like the married season and the festive seasons, June-July remain pretty cold as compared tothese seasons However, unlike expected, there was a good acclivity in the sale ofDiamond Jewellery instead of a slump. The actuation being a exclude in the prices ofrough diamonds The sell experienced a drop of around 10% in the prices ofrough diamonds, which in turn converted into some welfare discounts for customersand hence drove ameliorate sales.
Mr Mehul Choksi, Chairman and Managing Director ofGitanjali, worlds largest trinkets brand, stated that the season saying anincrease of 40% in revenues for the party It was a compound of the except indiamond prices and the consequent slashing in rates that the gang managed totap in profits even in careless season The Group could advance discounts up to 55%to its customers.
This cordial of volatility in hawk was however notexperienced by gold brands Gold keeping its steady hike in prices hasnt seena major deluge and hence no special incentives for kin apart from theregular season induced buying
The diamond ornaments doorstep however had a scratchy phase whenthe rupee weakened. With the swoop in the value of the rupee as condemn thedollar, diamond import became fresh expensive, hitting the diamond and diamondjewellery importers
Most lofty brands are now turning online to peddle theirdiamonds Common impetus being the passive of online trade The online tradingmedium lets them money on the vend volatility Since an online portal reducesthe physical scullery cost and further reduces the physical stretch from the sourceto the customer, it is easier for sellers to quote instant offers and discounts. In the June-Jul y slump, most of the brandsoffered immense discounts to customers if they made online transactions. Thisallowed the customer the convenience of location and saved costs for theseller
Contribute it to the online field or the growing tang ofIndians for diamonds, India has recorded a 10-12% intensify in ladylike diamondconsumption One can expect greater volatility in the days to come. With itsgrowing liking for diamond jewellery, India is surely going to benefit a mound inthe Diamond business